The platform is rolling out a new feature that allows them to lessen the volume of AI-created content appearing in their streams. This move comes as the service revealed that it currently hosts over 1 bn AI videos.
Trial and Implementation
The update is in a pilot phase over the following weeks before a full-scale rollout. This development aligns with a increase in AI-generated material, spurred by emerging video-generation tools.
AI Proliferation Online
Studies have shown that nearly one in 10 of the quickest rising content creators on a competing service only show AI-generated videos. A significant portion of this output is classified as low-quality AI content, a term for inferior, factory-style content that is often nonsensical or bizarre.
Our research shows that numerous viewers like content made with AI tools, from AI artwork to educational videos, and we aim to offer the community the power to increase or decrease of that, depending on their own choices,” commented a company executive.
AI on the Platform
TikTok announced that there are now over a billion videos on its app identified as AI-generated. Collectively, in excess of 100 mn media items are added to the service daily, making AI content a relatively small percentage of its overall inventory.
User Control Features
Viewers will be in a position to decrease or raise the amount of artificial media they see by accessing the “manage topic” option in the platform and choosing “AI-generated content”. Other topics that are already be controlled under the tool cover politics, fashion, cosmetics, and dance.
Platform Guidelines
The platform’s guidelines require creators to label convincing AI-made content, and it forbids malicious fake videos of public figures or crisis events. Any realistic artificial content that is without a tag can be removed under its terms of service.
Additionally, the platform will now attach an artificially created watermark to content produced via its built-in AI features, or flagged by an industry-wide initiative for recognizing content made by AI. This measure is aimed to deter users from trying to evade the labeling process.
Educational Initiatives
The company is additionally establishing a two million dollar AI literacy fund for professionals and institutions to create informative material about responsible artificial intelligence. This project will assist educational bodies focused on training programming and robotics.
Content Safety Approach
TikTok has justified its moderation strategy, following controversy over plans to make redundant a large number of safety staff in Britain. The company is planning to reduce 439 jobs in its user protection team in London, with labor groups and online safety experts voicing alarm that staff are being displaced by machine-led review.
A senior executive stated that people-led review would remain essential, but AI can safeguard staff by removing the most harmful content prior to it is viewed by humans. TikTok reported a 76% decrease in disturbing and violent content handled by human moderators over the previous year due to reliance on its automated systems.
“We think that it’s essential to balance humans and technology to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we also think it’s highly necessary to reduce exposure to harmful content as swiftly, which is where a lot of the machine support is making a difference operate efficiently.”
